Video marketing is still fairly new, but it is one of the most popular forms of marketing. Thanks to the speed of the Internet, millions can access content in only a matter of seconds. Use the follow article to help you learn more about video marketing.
If you make more videos, the better it is for you. New videos should be posted regularly so that your customers will expect new content from you. This will help to draw in different types of viewers, thus giving your business much more exposure.
Do not expect customers to watch a video that is longer than 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. You should put a small tease in the beginning of the video so that your customers stay interested.
A great way to create content for your videos is to work with a team. Don’t overlook the skills of your friends and family in your search. Just be sure to give credit where credit is due. People love to see their name in print.
If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. It is best if this link is inside the video player itself. That way, the link will stay with the video if the video gets shared or embedded elsewhere.
When it comes to your marketing videos, choose a consistent tone. Try to determine if demonstrations, straight talk, or humor will best suit your needs. Your tone should be adapted to your audience and to the products you are selling. Always consider these factors and the image you want to project when deciding on a tone for your video content.
Before releasing your video you must know how you are going to assess its success. Of course you can make some educated guesses regarding how people are going to respond. However, looking at statistics will give you a more accurate picture of how your video is being received. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.
When posting marketing videos on YouTube, be sure to moderate comments. Lots of viewers will use another person’s opinion to come up with their own views. If they see negative comments, they may decide that your video is not worth watching. Rather than moderating comments, you can choose to disable them.
As you’ve just seen, video marketing doesn’t have to be hard. The only thing that you have to do is learn all you can about it. This allows you to build the confidence and capability to produce quality videos with incredible results. Just get things started, and see what can be accomplished!