Competition, especially on the Internet, is tough. Anything you can do to market your business will help you stand out–consider attracting customers using videos. This article is going to show you what video marketing can do for you and your business.
It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. Most people have short attention spans and want to get the information they’re looking for quickly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
Video marketing allows you to stay in better touch with your targeted customer base. You can even ask your viewers to send in the questions they have about your products. Choose the bast to answer in a weekly response video. If possible, offer a prize or incentive to customers whose questions were used in the clip.
You should include screenshots of your web pages in your videos. This technique will allow your viewers to see your website in action. You can also use screenshots when you are making a tutorial. Just save the screenshot you want and utilize video editing programs to incorporate it into a video.
Video marketing is all about getting to the point quickly. The first 15 seconds of your special video clip are the most important. Teasers and other attention getters work great here.
Remember that making a video is just a part of the job. You still have to promote your videos. When you market your videos right, you’ll get ten times the attention and click-throughs. Good content is only useful it people know it exists.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. There is no need for expensive equipment if your video is in focus and balanced. There really isn’t even any need to polish your script or come off as a professional pitchman. Try standing in front of the camera and speaking extemporaneously. This might not even be required. There are times that PowerPoint presentations and screen captures are all that is needed.
Keep YouTube at the forefront of your mind. You should start all of your video marketing efforts on this site. Additionally, YouTube offers free video hosting for their users. You also get immediate exposure to a large number of viewers. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.
You would be surprised at how effective a well-planned video marketing strategy can be in terms of business growth. Being seen online, having people see you as a trustworthy person, and tons of other things as well. Devise a plan for your online video marketing campaign today. This will provide you with great rewards.