Facebook is one of the most effective marketing tools on the Internet. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you want to get more exposure for your company, find out as much as you can about marketing on Facebook from this article.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. When a person likes your page, they can enter a drawing to win a great prize. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Consider Facebook ads. Posting to your page will only get you so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They don’t cost too much, but they are effective.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Do not forget your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. You have to respect your audience if you want to be successful with Facebook marketing. Communication leads to a great relationship with your customers.
Make a group dedicated to your business. This should be a place for customers to get answers to their questions as well as chat among themselves. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This is a perfect chance for you to connect with your customers.
It can be a little rough in the beginning of your marketing efforts. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. Facebook allows you to easily connect with your fans.
Make sure you try your best to give your brand a personality. This will give you credibility and a sense of individuality. Show off a bit, but stay professional.
If you’re posting a photo to your page, you should always make sure that it is professional. These are a great way to show off your business. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
As mentioned before, marketing with Facebook has become a wildly popular method of growing customer bases. As long as it is used properly, this marketing method is helpful in attracting more customers. Use what you learned here and grow your business.