Facebook offers numerous opportunities to connect and communicate with new and existing customers. There is nothing people like to do more than connect with each other and that is why social media sites grow more popular every day. Take advantage of the new mediums to find more customers for your business.
Hold Facebook contests. Free samples and discounts are another way to attract followers and get them to try your products. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Be sure there is not too much spam on your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Page administrators can add keywords into the tool that will help keep things filtered.
Use custom tabs to make your Facebook page more efficient. Custom tabs let you optimize information on your page for visitors that betters your business. If you have a current promotion, make a special tab for that.
Building a fan base is the first step in marketing through Facebook. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you reach that goal, you get more followers from promotions.
Choose updates carefully. If your updates have no value, your subscribers will lose interest fast. They want to read something interesting or that entertains them. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. As an alternative, consider advertising on Facebook instead.
You don’t want to be sharing updates that are not actually related to your own content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Keep the business and personal pages separate so you can focus on your business better.
Don’t turn off the option that lets others post whatever they want to your page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Your website and your Facebook page should mimic one another. You want to try to always keep with the same design theme. You will help people feel like they know your brand and products. Making it completely different, however, will only serve to confuse your loyal customers.
Understand what doesn’t work in Facebook marketing. There are best practices you should be copying, but there are also worst practices that you should avoid. There are tons of examples of what to do, as well as what not to do. You can learn as much from others’ mistakes as you can from their successes. Knowing what to avoid is valuable knowledge.
Are you prepared to make the most of social media to expand your business? Most people like using social media, so Facebook is a natural fit for marketing purposes. Keep the tips from this article in mind and help your business succeed.