Is your business being marketed on Facebook. If not, you’re missing a golden opportunity. If it is, make sure you are doing things right. Continue to read to learn about developing your Facebook marketing strategy.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Monitor your wall daily and make sure to respond to people within 12 hours. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Add colors, logos, photos and interesting apps. People on Facebook often like these types of pages instead of plain pages.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
A fan base is a must before you begin marketing on Facebook. Do not invest in promotions until you have a strong base with thousands of followers. This will allow you to market to a larger audience so that your expenses do not go to waste.
Think through your updates before you post them. If your updates don’t contain any valuable information, your subscribers will lose interest. Updates ought to be fun, informative and useful. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Always answer comments and posts that show up on your Wall. If a person takes the time to try to reach you, you ought to speak to them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Make sure any posts you list have value. Think about how your fans can truly benefit from reading or viewing your posts. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Facebook is one of many social media sites out there. Some segments of the population actually prefer other sites. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
Now you should be ready to get your business onto Facebook. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. There are many improvements and tweaks that you can make to your page. Use the tips in the article above to help improve your marketing efforts.