If you’re serious about Facebook marketing, you need to be on top of the trends. If you do these things, then you know Facebook is truly the way to go today. Read through the following article and you should be able to build a marketing plan that works well.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to all your subscribers, particularly those that have questions and/or concerns.
It is important to have a lot of followers when using Facebook as a marketing tool. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that, you are sure to see a big jump in conversion rates.
Make sure that you focus on quality when updating your page. If your updates don’t contain any valuable information, your subscribers will lose interest. Updates need to be entertaining, helpful, or educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Provide sign-up forms on your page. If they are able to get something for clicking Like, they’re more likely to do so. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
You can covert visitors into followers by hiding content from people that aren’t fans. Having hidden content will make it so those who are interested will have to become a fan. Just hide a small portion of content so you don’t lose SEO.
Avoid sending updates that aren’t related to you or your business. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Create a personal Facebook page on which to post other information.
Speak with your fans so they can be involved with the decisions you need to make as a business. They’ll love to feel so important. You can tap into this by having your community help you with some decisions. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Try your best to respond to each and every comment that you get. Respond to comments on your page and comments in your inbox. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
Make sure your profile is always up to date. If there are any changes in your business, change your profile page to reflect them. Keeping everything current helps your customers know what is going on. Also, you should make alterations to your profile weekly.
Instead of believing that you will gain nothing from Facebook, consider the many possibilities opened to you. Since Facebook has such a diverse group of users, the marketing potential is truly unlimited. The techniques described in this article can help improve your results.