Do you have a Facebook page for your brand? If not, you’re missing a golden opportunity. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Read on for assistance in developing a Facebook marketing strategy for your business.
You should give a product or service away to get people interested. Offer these free items to those who subscribe to your page. Put the list of winners on your wall, and keep doing this every time you have a contest.
All content that you post online should be linked from the Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Have you looked into using custom tabs on your Facebook page? You can easily organize the information available on your page so that fans can find it. For example, a contest can have its own tab so that it stands out.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. Your conversion rate will be better and your campaign will be less expensive as a result.
If someone takes the time to comment on your wall, give them the courtesy of a response. If someone reaches out to you, they deserve to be acknowledged. You should consider a Facebook post like an email or a telephone call.
If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Therefore, set a goal to achieve a certain amount of sales by month’s end. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Monitor your progress and tweak your strategies when you find they are not effective.
Consider Facebook carefully when choosing a platform for marketing on social media. This website is a great place to start with, but there are other sites out there that cater to different people. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
Hiding content from non-fans is a great way to turn visitors into followers. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
It may be tough starting out in Facebook marketing. It can be helpful to put a Facebook link on your website. This will give people a simple way to connect with your company and it is not very intrusive. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. Even if you’re already using Facebook, you can improve things. Just keep using the advice you’ve read here.