The John Houck

Founder – BuilditHuge.com

Get Ahead Of Your Competitors With Video Marketing

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In the competitive market these days, you must take advantage of every possible opportunity. Video marketing is a great way to reach out to an audience that may not be tapped by your competitors. This article has some great techniques for building quality videos.

It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. People generally have a small attention span and want quick access to information. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.

YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. Annotations are a good example of what you can add to your videos. This is great for sharing links, adding extra information about your product or providing a coupon code.

Videos should not be too long. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

When creating videos, don’t become obsessed with your content’s production quality. Many times you will not get a great return on a very large investment. Even large corporations, like Dell, have benefited from simple videos produced by single employees.

You should have a screenshot of your site included in your video. This technique will allow your viewers to see your website in action. Screenshots also do great in how-to videos. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.

A great beginning video marketing tips is to pick great video titles. Viewers will be drawn to your videos if they see interesting or relevant titles. This can build interest into what you’ve got to say. Take a little time to create creative titles for your videos.

Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t need professional equipment; just keep focus and balance in your shots. You don’t need a lot of confidence or a great script, either. Try standing in front of the camera and speaking extemporaneously. Actually, that might not be necessary. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.

The most popular searched topics on the internet are “how-to” items. If you are using your video as a tutorial or step-by-step demonstration, the content will be more likely to appeal to consumers who are not getting the information they need from other sources. This is ideal for reaching out to consumers in niche markets. After accepting your expertise, they will look at all your offerings.

Even if your first video is a simple product demo or review, it will help show you how great this technique is. The tips that you’ve just read should help you out a lot. You dedicate blood, sweat and tears to the business, so make sure your video is no different. Your videos can be a significant investment into your business.

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