Surely you’ve heard of video marketing, but do you know exactly what it entails? Video marketing uses videos posted online to advertise a business or product. It may seem like it’s an easy thing to do, but you must figure a few things out before you begin. By reading the following article, you can learn the basics of video marketing.
If you plan to make marketing videos, they need to be brief and concise. Most people have short attention spans and want to get the information they’re looking for quickly. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.
If YouTube is where you place your videos, use their editing features. For example, you can annotate your video. You can provide a discount code, additional information or your URL this way.
You can present a product to potential customers through video marketing. People often want to know how a product works before making the commitment to buy it, after all. This can translate into increased sales.
Video marketing is all about getting to the point quickly. The first 10 to 15 seconds is the most crucial. This is the part of the video that should show a teaser or something unique that makes them want to continue on.
Tutorial videos for your products are always a great idea. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.
Always include a question in each video. This is a “call-to-action” tactic. For instance, if you wish for increased viewer newsletter sign-ups, have them click through that link in your video description. People are turned away from things that are too confusing or complex, so remember to keep it simple for them.
Always have content that is up-to-date and engaging to keep viewers coming back. If your content is dull, you will just drive viewers away from your site. This is something you surely don’t want. Have your visitors begging to want to know more about you when the video ends. Intriguing content attracts more viewers.
Analytics are key to video marketing. The data contained here is important because it allows you to monitor your page views and see where your viewers are coming from. Any of the strategies described can help you immensely.
It’s an ambitious project, so don’t hesitate to ask for help if needed. It can be hard to create interesting angles and ideas for current video marketing campaigns. Friends, family members and coworkers can be an excellent source of inspiration for new and interesting concepts. Have sessions such as these on a regular basis to make sure that you remain abreast of advertising and what is happening in your niche.
The best way to get started in video marketing is to just jump in and start creating your own videos. Test the waters and have fun with it. You’ll soon have a better understanding regarding what does or doesn’t work. Implement what you’ve learned here, and you’ll be on your way to video marketing success.