Facebook is hugely popular, and therefore in huge demand for marketing. If you share this interest, you should spend some time learning the fundamentals. Keep reading for some great tips on the subject.
Posts about your business should always be professional. Although social media tends to be a casual venue, your business must be presented professionally. This will help to increase the credibility of your page.
Generate a buzz by offering a freebie through Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Announce winners on your page and repeat as necessary.
Avoid letting your Facebook page overwhelmed with spam. Sites that are riddled with spam can end up turning potential customers off. Any approved person can access the page with these tools if they know the password.
Consider creating a group instead of a page. A Facebook group allows users to have their own community. You can utilize a group and a page in tandem to keep users interested and interacting.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and turn it into a Promoted Post on your wall. If it is a really good offer, you can even promote it to non-fans.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This will lower your marketing costs and increase the company profits in the long run.
You must not forget your current customer base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Your audience must feel respected. This leads to engagement of your customers who can then spread the word to others.
Be aware of when it is appropriate to post on other Facebook pages. You can get some attention by posting on other pages. It needs to be positive attention. Make postings on other Facebook pages only if you have worthy content. Do not engage in spamming of any sort.
Make sure to give someone incentive if they “like” your page. Likes can draw new attention to your page. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes prize or something offered to everyone. If someone sees a chance to get something of value, they will be more likely to click that button.
Companies that only have rare contact with customers may not need Facebook pages. Irregular customer interaction also means they will be quite uninterested in your postings. Invest in targeted Facebook ads instead.
The photos you post on your Facebook page must be nothing short of professional. Understand that your photos will represent your business, both in good and bad ways. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. Always keep in mind that it will take some time to bring success. Be patient, but start right away.